Looking at the DNA of the 70% programmatic sales team
The great thing about working at The Weather Channel is that I know in advance the days to get out to the alfresco client meetings and the days to be holed up writing the ’3 Year Plan’.
View ArticleQ&A: Gary Liu, head of labs at Spotify
Spotify is rethinking its ad products, bringing in more mobile-first experiences and introducing video. Today Spotify has announced one of the first phases of this change, introducing two new video...
View ArticleAdvertising isn’t relevant anymore – a case for more context in programmatic
Current digital advertising models are failing miserably in their attempts to serve users in any sort of valuable way, and the result is that consumers are switching off.Sixty per cent of people can't...
View ArticleAOL’s Graham Moysey on how programmatic and creativity cohabitate
Last week AOL-owned Adap.TV released its European State of the Video Industry Report, which revealed a 42% average increase in video ad spend. It also set the scene for programmatic’s place in...
View ArticleGet the right price for your inventory - the importance of data transparency
The rise of programmatic trading - automating the process of buying and selling digital media and advertising - is helping marketers to target audiences more accurately with their advertising and to...
View ArticleIs programmatic killing creativity?
“Where has the creativity gone?” This is the question at every conference these days. Traditionalists see the shift to programmatic as a threat that forces advertisers into a corner - a corner that has...
View ArticleHeineken – Tell us the limitations with programmatic
With the latest IDC report estimating that programmatic ad spend is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018, with most media predicted to be sold in this way,...
View ArticleProgrammatic paves the way for greater storytelling, says report
Programmatic specialist PubMatic has released a report charting the outlook of this side of the industry for 2015. Globally, the report says, worldwide programmatic ad spend is forecast to rise to...
View ArticleWelcome in an age where we think audience first, not device
There are numerous trends shaping the marketing landscape, and it is one of the industries most impacted by the ongoing and continually evolving technology revolution. Whether it is smartphones, social...
View ArticleHow to reach your audience with programmatic video
If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology...
View ArticleUK programmatic ad spend reaches £1bn - 45% of display ads
(Image: Sales Methods For Digital Display Advertising, IAB)The UK’s programmatic ad buying market has seen rapid growth since 2013, now accounting for 45% of display ads that were sold in 2014 (spend...
View ArticleWithout creative, programmatic advertising is set for failure
The seductive joy of working in digital is being surrounded by constant change. New platforms, new technology, new capabilities, new media options, new brands and new audience behaviours. It’s...
View ArticleEssential Top Tips on Brand-Safe Buying in Programmatic
There’s no doubt that the automated buying and selling of digital advertising is revolutionising the industry for both publishers and advertisers. However, there are still headwinds along the path to...
View ArticleCannes Lions 2016: The Future Is Seamless Interaction
12ahead: What do you think are the key challenges for your clients in relation to content strategy and what should they be doing that they are not?Tags: Cannes Lions 2016Mediacomcontent marketing...
View ArticleNew Courses Introduced by The Knowledge Engineers (by AVADO)
The Knowledge Engineers (by AVADO) are delighted to announce the introduction of seven brand new courses into our curriculum. With these new courses, we carry on the promise of enhancing the learning...
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